Barclays PingIt Advert
Recently my enterprise group at UCLan had a series of workshops with some of the marketing team at Barclays. They were keen for us to devise some ideas to promote their PingIt app. I had the idea to show a group of friends in a restaurant having a lovely time, but as soon as the bill arrives and they have to split the bill, things go downhill. Luckily the PingIt app, and it’s split the bill feature is there to save the day!
The advert has now been nominated for the Young Enterprise IT/Technology award and if it wins will be taken by Barclays and used as part of their campaign. Very pleased! Fingers crossed!